It wasn’t so long ago that Microsoft would charge big bucks to
consumers looking to grab the next version of its Windows operating
system, but as part of the major event today unleashing new info on the
upcoming Windows 10 software, it has been confirmed that those on Windows 7 and Windows 8.1 will be able to make the jump without having to pay.
There are, as you might expect, one or two catches, although nothing
of major consequence or concern to the majority. Notably, it’ll only be
free for the 12-month period following Windows 10′s initial launch, so
where the software company is being somewhat generous in allowing
consumers to dive into Windows 10 sans the usual fee, it could be
construed as a thinly-veiled ploy to get everybody switching early.
It is, after all, much better for the Windows ecosystem if Microsoft
can persuade consumers to adopt Windows 10 early, particularly given how
the forthcoming software will seek to unify the multitude of
pre-existing platforms that the company has running. Speaking of which,
Windows Phone 8.1 is also included in the pool of product groups
eligible for the early-bird sweetener, so if you’re in ownership of a WP
8.1 device, you should be able to latch onto Windows 10 with very
minimal fuss.
Microsoft has already been waxing poetic at today’s event about how it oversaw the "seamless"
transition of some 600+ million users from Windows 7 to Windows 7 SP1,
and is clearly looking to replicate that feat with Windows 10. It’s not
clear how the Xbox maker plans to execute this strategy, with OS chief
Terry Myerson having only divulged a few brief details, and while there
will naturally be some minimum system requirements, we’d also suspect
that the vast majority of Windows 7 / 8.1-ready machines and devices are
up to coping with the rigors of Windows 10.
Once that year’s grace period is up, there’s no telling how much Microsoft could demand for a Windows 10 license, and whilst it’s not likely to be excessive, the thought of getting something for free should be a sufficient pull factor in luring in those who’d otherwise sit on the fence.
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