It has been a while since Microsoft announced that it will be dropping the Nokia branding on all future Lumia devices. With the Lumia 535
out, the Lumia 435 and 532 Windows Phone devices have been announced as
well, and we take a closer look at the details, right after this jump.
The Lumia 535 was the first Windows Phone device from Microsoft that
saw all traces of the Nokia branding being removed. While the 535 was no
premium phone contrary to how a lot of fans may have wished so, it is
clear that Microsoft is not abandoning Nokia’s forte of targeting the
mass consumers looking for budget smartphones.
The Lumia 532 and 435 are part of the same effort where Microsoft is
aiming to bring Windows Phone to an even wider audience, and the company
plans to achieve that by pricing the devices for less than a hundred
bucks. Even the Lumia 535 was a $130 phone, making Microsoft’s market
designs crystal clear.
The Lumia 532 meanwhile, is priced at roughly $94 (79 euros) and like the rest of the Microsoft branded Lumia phones, is running Windows Phone 8.1 as well. The processor is a quad-core Snapdragon 200 unit, and the RAM amounts to 1GB. With the same display as found on the Lumia 435, the 532 is carrying a slightly more potent rear-facing camera at 5MP. It is important to note that the mentioned prices are exclusive of taxes and all other shenanigans involved.
The two phones will be available for purchase starting next month, and will be rolled out in markets across Europe, Africa, Asia, and the Middle East.
As for the colors, bright orange, neon green, and the usual black and white options will be available.
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